Brook There: ‘My vision for the brand is the interplay between confidence and comfort. Comfort is primary- confidence comes from being comfortable in your skin and your clothing- and confidence is the underpinning of beauty in every form. It’s the freedom of feeling good in your skin and never noticing your clothing. Your clothing doesn’t need to reshape you into something you are not. It just needs to provide warmth and support and cover you up when that’s what you would like’.
Brook There’s primary fabric is an organic cotton jersey made from GOTS-certified yarn, and milled in South Carolina. Organic cotton is used for two interconnected reasons: health and environment. Conventional cotton production uses more harmful insecticides than any other crop on the planet. Most of the fabric is dyed in Pennsylvania, with a small selection being dyed by Brook in Maine. Using fiber reactive dyes when possible. Everything is designed, cut and sewn in New England, with the bulk of production occurring in Fall River, Massachusetts. There are Vegan choices: items made without silk, wool, or leather.