An interview with Rose-Marie Swift founder of
RMS beauty

RMS Beauty line of cosmetics are gluten free, gmo free, soy free, nano free and do not test on animals. They include organic and wildcrafted sumptuous plant ingredients that help heal the skin and the spirit.

Image source: Playfashion. Photography by Yulia Gorbachenko; styling by Connie Berg, makeup by Stefanie Willmann / Art Dept using RMS; hair by Greg Bitterman / RayBrownPro using Oribe Hair Care; manicure by Julie Kandalec / Bryan Bantry; model: Ilva Heitmann / Supreme; photo assistant: Ksenia Lambert; fashion assistants: Julia Gedei and Brenda de Baets;
retouching by Daniel Plateado.

Rose-Marie Swift is an internationally acclaimed makeup artist who has had her work published in countless magazines over the last 20 years. Her work has graced the pages of many international Vogue, W, Harpers Bazaar and many others. Her makeup artistry has appeared in ads for the fashion houses of Dianne Von Furstenburg, Calvin Klein, Ralph Lauren, Louis Vuitton and Thierry Mugler. In addition, her celebrity portfolio is extensive, and yet instead of basking in the glory of a celebrated career, Rose-Marie developed an organic, non-toxic brand of cosmetics, in order to educate and improve the lives of both women and men.


AGB: Hi Rose-Marie please tell us what inspired you to start this line?

RMS: After many years in the fashion and cosmetics industry, I’ve learned a lot about the impact of daily exposure to chemicals in beauty care products. I’ve seen what works and what doesn’t live up to its promises. I see the results of taking a quick-fix approach to looking good. I know first-hand the price our health can pay in the pursuit of beauty.

I realized that what women need is skin care, colored cosmetics, toiletries that are as pure as possible, and lines that create a solid foundation for anti-aging and long-term beauty. Skin is a living organism. It breathes, interacts, and absorbs information from everything it encounters. It’s in constant communication with the environment. Without healthy skin, we are vulnerable to the effects of everything we encounter. Unfortunately, it is still believed that the skin acts as a barrier to the outside world, blocking out whatever was applied to it. We now know that what we put on the skin can be absorbed in the skin and in some circumstances into the bloodstream. You only need to look to medical patches, anti-smoking patches and hormone replacement patches for proof.

My background as an advocate for cleaner cosmetics came when my own health deteriorated years ago and through my research I realized many of the chemicals that were in my body were also found through out the beauty industry. I started studying ingredient labels in depth and the extent of the use of unregulated chemical ingredients (sorry to inform you but the FDA does not regulate our beauty industry...it is self-regulated by the actual people that are adding all these ingredients and deeming them safe). In fact, many ingredients are downright harmful. Some ingredients, like phthalates found in synthetic fragrances and nail polishes, are known to disrupt the hormone system, and are a factor in reproductive diseases and breast cancer. Sadly, the list of harmful ingredients in your personal care products is long – and we continue to use them daily. I am honestly trying to educate women to be more aware of not just what they put on their skin, but also what they put in their bodies.

AGB: You were able to create a beautiful organic make up line that works, and that nourishes your skin at the same time with natural ingredients. You must be so proud of your achievement. What has been the best part of your journey with RMS Beauty?

RMS: I am an idea person…I lack in follow through. I am actually so proud of myself for doing just that and getting something out there that I feel is of importance. I am happiest when I see people embracing the natural/organic concept and I see the line building. That alone is the best motivation and keeps me going.