These mini humans look so happy and comfortable in their organic cotton, urban casual basics, in gender neutral colors from mini mioche.
We interview founder Alyssa Kerbel on her successful sustainable kids apparel business.
AGB: One of the things I love about your brand is its transparency. With either photography or videos, via social media or the website, you give people a real look into the process. What has been your proudest achievement?
Alyssa Kerbel: I would say I am most proud of the fact that we have managed to build a successful and sustainable business that has endured over a decade now, without compromising our values at all in the process.
AGB: What is your biggest obstacle to refining the process in creating a sustainable brand?
Alyssa Kerbel: Probably the biggest obstacle to creating a sustainable and ethically/locally-made apparel brand (particularly one for babies/kids) and able to remain competitively priced in the market. A lot of consumers want to support organic, sustainable, ethically-made brands but when it comes down to it, they aren’t willing to pay a lot more to do so. Finding that sweet spot in terms of price point is key.
AGB: Do you design seasonally, or as a collection, or just when you have new ideas?
Alyssa Kerbel: We currently run our core basics collection, which consists of 30+ gender-neutral seasonless styles year-round. In addition to the basics collection, we introduce limited edition, fashion collections each season. For spring/summer this consists of shorts, tanks, easy dresses, and comfy rompers. For fall 2019, we are introducing a new sustainable bamboo/cotton collection that will include some key basics and a few new fashion styles.
Not only is mini mioche a sustainable brand, they also partner with like-minded organizations: The 519, Shine The Light On, TEAM Dog Rescue, and The UN Refugee Agency Canada are just a few.
mini mioche also offers an in-store donation program where customers can bring in their gently used children’s items and receive 10% off on in-store purchases. The articles are donated to The Teresa Group: Canadian non-profit serving children and families affected by HIV/AIDS.